White Whole Wheat Flour: is flour made from a different type of wheat as compared to Whole Wheat Flour. The wheat grain generally used is in whole wheat flour is red wheat and has about 3 bran color genes. But the wheat grain used in White Whole Wheat Flour is made from white spring wheat having no major genes of bran color.
The bran in white wheat not only is lighter in color but it also producers a milder and sweeter taste as compared to Whole Wheat Flour. It does contain the same nutritional benefits as Whole Wheat Flour but because it is softer wheat it has lower contents of gluten and protein allowing for an easier flour to work and bake with. Read more on all types of Flour here